“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for premium advertisements to run before trailers and the movie, with ad times ...

one who cherishes the theatrical experience. So I not only want AMC to survive but understand that Hollywood absolutely needs it to. But adding more ads before a movie starts at the largest ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters has revealed ... like AMC add more commercials to their movie screenings, the question about a negative impact on the moviegoing experience is a vital and viable one.

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...