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In 2023, Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to remove the HBO from the streaming app’s brand. Surprise ...
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...
Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery and was ...
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.
HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...