Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making sure the film stayed in everyone’s minds even before it hit theatres.

“Final Destination: Bloodlines” opened in 3,523 locations riding in on a wave of strong reviews (93% on Rotten Tomatoes) and viral marketing tactics, including a picture of logs on the back of trucks — a callback to one of the more infamous “Final Destination” death traps.