Pretty soon, watching YouTube on TVs will feel a bit more like scrolling Netflix. The streaming giant’s VP of product breaks down its 15-year battle for your TV, and what’s next.

YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video ...

YouTube is dominating the living room, ... focus on the other 90% of the TV viewing world that isn’t YouTube. ... a content vertical now feels like a “YouTube 1.0 strategy” given how ...

And YouTube, with our vast array of content creators, makes every type of content you’d want to watch. You lead the team responsible for the living room effort. What does that mean?

When YouTube TV arrived earlier this year, it was focused on phones. Sure, you could send video to your TV via Chromecast or AirPlay, but thus far there haven't been apps for the big video ...

This is YouTube we’re talking about, though, so of course the numbers are huge. The living room has been YouTube’s fastest-growing platform for years — Alphabet’s chief business officer ...

With that higher TV viewership has come more ad revenue for YouTube. During the first three quarters of 2024, the company recorded $25.67 billion in ad revenue, up 15% from $22.31 billion in 2023.

YouTube TV Is Thriving in the Cable Replacement Space as a ‘One-Stop Shop’ for Consumers. Pro Available to WrapPRO members. By embracing live sports and blending its creator content and TV ...

Knowing how to best watch YouTube—on a TV screen, from the comfort of your living room—turns the snack-sized-video outlet into a cord-cutting powerhouse. Best Smart Home Gear.

In response to more than a few user requests, YouTube TV is adding a clock to its live guide to provide a more familiar living room experience. YouTube cheekily announced this addition via a PSA ...