YouTube has become the dominant streaming platform on connected TV screens, driven by changes in how viewers engage Data shows viewing on CTV has surged over the past five years, thanks to older ...

Two major developments this week underscore the ongoing decline of broadcast television as streaming platforms continue to dominate the media landscape.

Viewers will still receive personalized recommendations from YouTube. YouTube will also still continue to provide creators tools to determine what's popular with their viewer base. However, it remains ...

No corner of television is safe from being upended by streaming, not even kids’ programming. Studios are struggling to keep up with the viewing habits of Gen Alpha, which has largely flocked away from ...

A new Pew Research Center survey found that most Americans watch streaming services, such as Netflix or Amazon Prime Video, ...

YouTube Surprise: CEO Says TV Overtakes Mobile as “Primary Device” for Viewing YouTube CEO Neal Mohan released his annual letter Tuesday morning, outlining his priorities for the video platform.

Overall viewing times for YouTube sports content on TV grew over 30% year over year, as users visited the platform to watch clips, highlights and postgame interviews.

YouTube TV plans come in a single flavor — $73 a month. But one of the leading streaming options also has a number of optional add-ons available.

TV has surpassed mobile as the primary device for YouTube viewing in the U.S.

Barb is selecting 200 YouTube channels in collaboration with advertising planning provider SeeViews, which will form part of its daily audience reporting. Barb will become the world’s first TV joint ...

Viewing time of sports content via TV sets rose 30% in 2024 compared with 2023, YouTube said.

YouTube TV has boosted its price repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the monthly cost was $50. YouTube last increased the charge in March 2023 to $72.99.