Adidas is putting Yeezy in the past. The rap icon penned a lengthy rant on Instagram Wednesday, January 8, prompting the German sportswear company to move swiftly in granting the rapper's request made in the fiery post.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and designer accused the brand of continuing to profit from Yeezy products despite their partnership officially ending.

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly and was very thorough in removing any mention of West or his products from their website,

Ye shared a screenshot of a Google search where, when searching Yeezy, the Adidas website comes up before his personal YZY site. “Members at adidas Stop doing this Stop doing your moves to hold me back,

Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.