Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

Amazon is to start charging a monthly fee for a revamped version of Alexa as the e-commerce giant upgrades its decade-old voice assistant so it can order groceries, make a restaurant booking and hold a conversation with users.