Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture.

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

The Barbie Truck Tour is making a stop in Bakersfield on March 15 with an all-new theme: the Barbie Sports Club Tour.It will ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

Barbie has made dolls inspired by both Keys and Mincieli. "Recognizing that only 22% of artists across music charts are ...

Oscar winning actress Anne Hathaway has proved that age is just a number. The 42-year-old was snapped on the set of her fresh ...

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Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here.

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.