U.S. consumers are being encouraged to abstain from purchasing any non-essential goods on Feb. 28 as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.

Social media users are calling for a boycott. Economics and business professors weigh in on the movement's efficacy.

Some consumers are preparing for a 24-hour economic blackout Friday to protest a nationwide push to roll back efforts on diversity, equity and inclusion. On Friday, several boycotts are encouraging consumers to not spend any money anywhere for one day.