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Astronomer, Ryan Reynolds and Maximum Effort

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Soap Central · 14m

What is Maximum Effort? Everything to know about Ryan Reynolds' ad agency behind Gwyneth Paltrow's Astronomer video

US Weekly on MSN · 14h

How Ryan Reynolds Was Involved in Gwyneth Paltrow’s Viral Astronomer Ad After Coldplay Kiss Cam Scandal

· 10h

Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur

Paltrow always seems be in on the joke.

· 16h

Can humor from Gwyneth save the Coldplay kiss cam company?

· 16h

One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)

· 20h

Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

In an iconic PR move, on-screen text then started to type out: “OMG! What the actual f—.”

· 20h

Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy

· 20h

Chris Martin Serenades Lionel Messi and Wife Antonela Roccuzzo as They’re Featured on Coldplay’s Kiss Cam

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

Maximum Effort and Gwyneth Paltrow Help Astronomer Address Coldplay Kiss Cam Scandal

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.

Variety2y

Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV.