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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
HBO Max's highly anticipated IT prequel series Welcome to Derry finally has a trailer, and it's delightfully creepy
IT: Chapter One and IT Chapter Two: were directed by Andy Muschietti, who is also the creator of this upcoming HBO Max ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
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Netflix saves iconic children's television show after unfortunate ending on Max
After a disappointing end on Max, Netflix saves this beloved kids' television series, bringing new episodes back to screens ...
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Sesame Street Will Enter its Netflix Era, and Cookie Monster Approves
Sesame Street is finding a new home on Netflix, the company announced Monday. Season 56 will kick off with new episodes to ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...