Snap is back with a new pair of AR smart glasses, and for the first time in years, it’s ready to sell them to consumers. The company plans to sell these new glasses, called Specs, to consumers starting in 2026,

Late in 2024, Snap teased the 5th generation Spectacles, its augmented reality smart glasses. At the time, the glasses were only just becoming available to device developers who could rent a pair for $99 a month. Today (June 10), during the Augmented World Exhibition (AWE) 2025, the public will get to don the new Specs in 2026.

Snap is launching consumer AR Specs in 2026, aiming to bring AI, 3D content, and real-world interaction to your face.

Toward the end of Tuesday's trading session, Snap announced that it is launching a new line of tech-enhanced eyeglasses called Specs. In the announcement, made at this year's annual Augmented World Expo, the company said the rollout would occur next year. It did not get more specific.

Late in 2024, Snap teased the 5th generation Spectacles, its augmented reality smart glasses. At the time, the glasses were only just becoming available to device developers who could rent a pair for $99 a month. Today (June 10), during the Augmented World Exhibition (AWE) 2025, the public will get to don the new Specs in 2026.