Target’s challenge to revive sales and its status as a cheap chic retailer just got more complicated. The discounter announced on Wednesday that sales fell more than expected in the first quarter, and the retailer warned they will slip for all of 2025 year as its customers,

Target Corporation faces declining sales, weak traffic, and margin pressures despite a 4.5% dividend yield. Click for my TGT earnings review and look at value.

Target shares sank 7% Wednesday morning after the retail giant lowered its full-year sales projection following mixed first-quarter results.

MINNEAPOLIS — Target Corp. executives expect to blunt the “vast majority” of the cost impact from tariffs but haven’t ruled out the possibility of price increases, which chairman and chief executive officer Brian Cornell called a strategy of “last resort.”

Stocks slipped Wednesday amid signs that tariffs are weighing on consumer spending and investor concerns about the U.S. fiscal outlook.

The retailer’s stock was up more than 2% in recent trading. At its current level near $95, Target is still below the price just above $98 at which it closed Tuesday before reporting its latest financial results —but also substantially off the sub-$91 lows it touched in response to those results.

Retailers have been treading carefully around the question of price increases and import taxes since Trump slammed Walmart last weekend.

Ticker: Target sales drop in 1st quarter and retailer warns they will slip for all of 2025; Canton company fined $11M

NEW YORK — Sales at Target Corp. fell more than expected in the first quarter, and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending.

A handful of retailers, including Walmart, have so far announced plans to raise prices because of tariffs. On Wednesday, Target said it aims to keep [price rises as small as possible](