News

HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
John Oliver Sasses Warner Bros Exec for Expecting a 'Hot Take' About HBO Max Rebrand: 'I'm Not Going to Do It if You WANT It' | Video
John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
Warner Bros. Discovery’s Credit Rating Cut to Junk Status by S&P, Citing Weak Linear TV Outlook
Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...