It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

Q: Greg I enjoy your old-time articles, especially when you add your experiences and mention the legends of racing. I am still a Mercury fan even though Ford dropped the brand long ago. I especially ...

Do you ever wonder how certain people buy one car and keep it forever? Me also, and this 1968 Mercury Cougar XR-7 is one of those rare machines that seems to bend the years out of shape. Showing just ...

Coming home to the 1960s with lots of style: whitewall tires, bucket seats, and wood trim for the steering wheel and dash. The first-generation Cougar has a look all its own, which is highlighted by a ...

This is a 1968 cougar. This is a base model cougar, but whoever ordered it ordered the GT package made by Mercury, a division of Ford. The Cougar was their version of the wildly popular Mustang. It's ...

We’ll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse.

WhatIs a Cougar XR7? During the model's 30-year lifespan nearly 3 million Cougars were produced, but the best ones were churned out between 1967 and 1970. Think of the Cougar as Mercury's luxury ...