For early online marketer 1-800-Flowers.com, its search ads on Google are still the core of its digital advertising efforts. But the retailer is allocating spend across social media and mobile ...

1-800-Flowers.com is weaning itself off buying clicks. The Jericho, N.Y.-based floral-and-gift delivery company said this month that it is changing its marketing strategy, working to strengthen its ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked ...

Everybody is proud of their successes, and many like discussing them. But 1-800-Flowers founder Jim McCann is also proud of his mistakes or at least of taking risks, recognizing errors and changing ...