Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real. Then, a few weeks later, Stripe notifications slow down. A customer cancels.

Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...