Advisers warned former Aberdeen chief executive Stephen Bird against rebranding as Abrdn and even requested that the asset ...
Financial firm Abrdn changes its name to ‘aberdeen group’ after relentless mocking over woke rebrand
It was the idea of a marketing agency following Aberdeen Asset Management’s merger with Standard Life — and was described as a “bold move to stand out”. Stephen Bird, then-boss of Abrdn ...
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