Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Struggling to make the most of your AdWords campaign? You’re not alone. Every day, I talk to small-business owners who know they need to do more with digital marketing but aren’t sure what’s right for ...

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available ...