Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand its mobile app deep linking ...

Even as Apple's iAd prepares to sunset, Google has launched a long-awaited iOS app for AdWords — not just AdWords Express — giving people running campaigns through the service a more convenient way of ...

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional ...

Google announced on Google+ and Twitter that now you can add, edit or delete keywords within your AdWords campaigns directly in the Google AdWords mobile app on iOS or Android. You can also add ...

Google has finally launched a native iOS app for AdWords, letting online marketers monitor and manage their online advertising campaigns on the move. Today's launch comes almost a year after Google ...

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Google on Tuesday announced new updates to AdWords that are meant to draw app marketers. The updates allow app developers to buy ads promoting installed apps in ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

The Apple App iTunes store began selling an iPhone application a few weeks ago that manages Google AdWords campaigns, according to Search Engine Roundtable. Webdeys.com developed the app, dubbed PPC ...

Google has launched its AdWords app for the Android operating system. The new Android app is available globally from the Google Play store. AdWords is Google’s advertising service for businesses ...