By Danielle Kaye and Nicholas P. Brown NEW YORK, June 24 (Reuters) - As the World Cup brand battle heats up, sportswear giant Adidas appears to be getting a bigger boost than rival Nike, early data ...

When they lined up ahead of the 2002 World Cup final in Yokohama, all but four of the 22 players in the Brazilian and German starting sides wore black boots, and Nike and Adidas dominated.

Among four key soccer tournaments on the international stage, Nike took 64.7 of the goals scored, beating out Adidas at 20.9 ...

The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in ...

There are two people called Harry in this piece, and one of them is significantly better at football than the other ...

Fluorescent pink football boots have taken over the World Cup including England's clash with Ghana.

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...