Explore the most influential advertising blogs and bloggers shaping the industry today.

Cutting through the noise is Ikea's new campaign, celebrating the intimate moments of life in its understated yet heartfelt ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user engagement.

Alphabet’s Google illegally dominated two markets for online advertising technology, a judge ruled Thursday, dealing another blow to the tech giant and paving the way for U.S. antitrust prosecutors to ...

Researchers suggest that hybrid ‘pay-or-consent’ models could help digital platforms maintain profitability, uphold privacy ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...