NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

NEW YORK, March 2, 2026 /PRNewswire/ -- The Advertising Research Foundation (ARF) is celebrating 90 years of advancing the scientific practice of advertising and marketing, launching a year-long ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Small private and liberal arts colleges are facing what advertising research has long identified as the most difficult market conditions a brand can encounter: simultaneous competitive and category ...

I have a love hate relationship with marketing science. There, I said it. Blasphemous, I know. Particularly on LinkedIn. But maybe it needs a bit of poking to make it more useful. Stick the word ...