TL;DR: Microsoft plans to launch an ad-supported tier for Xbox Cloud Gaming, allowing users without Xbox Game Pass to access games with one hour of ad-supported play per session. This move aims to ...

Game Pass subscription cancelled? Looks like Microsoft is testing new ways to keep players in the Xbox ecosystem. Microsoft could be preparing a major shake-up to its gaming ecosystem, as reports ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

A new industry report demonstrates that spending a lot of money on advertising doesn’t guarantee people will play the games they’re promoting.