The venerable business case study method got its start in 1921 at the Harvard Business School. The method became standard at the school throughout the 1920’s and since then Harvard has a near-monopoly ...

Roy Nabors has been a ramp agent for Southwest Airlines for seven years. His primary job function includes marshaling planes and loading and unloading freight and baggage. When he initially applied ...

Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ ...

SHANGHAI--(BUSINESS WIRE)--"A Study on the Role of Airline Catering in the Communication of Sino-Italian Food Culture under the Background of 2022 China-Italy Year of Culture and Tourism - A Case ...

In February 2021, the long history of an airline had come to an end. It could trace back its origins to an outfit called South West Air Transport which was founded in 1947, 75 years ago. But Air ...

Airlines who make their customer experience a priority will reap the benefits in profits and reputation. Understanding what pleases the flying public and where their priorities lie are the first steps ...