The iPhone has remained stagnant over the years, and while yes, it features the latest chip, offering Apple Intelligence, improving its cameras, and sharing new experiences like the Capture button from the iPhone 15, it mostly stayed with its renowned design, layout, and more.

Some analysts have worried that iPhone innovation has dried up. Samsung, for instance, has had foldable phones for years. But in response to an analyst question on the earnings call, Apple's Tim Cook said there was "a lot more to come.