To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s biggest stages. The drugmaker’s first-ever Super Bowl ad is set to air ...

Renault Group UK managing director Adam Wood has called on the government to run an awareness campaign to boost confidence in electric cars and to improve understanding of government plans to ...

On the branded side of things, Sun’s skin cancer offerings include Odomzo for basal cell carcinoma and Unloxcyt, an FDA-approved PD-L1 therapy for advanced cutaneous squamous cell carcinoma that the ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

Novo’s 90-second ad features a coterie of celebs promoting the oral version of its blockbuster weight loss drug Wegovy.

While all eyes are on the commercials set to run during Super Bowl LIX, Eli Lilly and Company opted to advertise during another widely-watched live event: the 67th Grammy Awards. Lilly rolled out its ...

In lieu of a Super Bowl ad this year, Pfizer has unveiled a year-long cancer campaign that aims to encourage screening.

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- Breakthrough T1D, formerly JDRF, the leading global type 1 diabetes (T1D) research and advocacy organization, will launch a nationwide out-of-home marketing ...

Kraft's empathy campaign focuses on safety and misses the Jewish state's strength, cohesion, and refusal to rely on the ...

Generative artificial intelligence could take years off the time between identifying public health risks and launching impactful mass media campaigns. A University of Queensland study revealed ...

Makro, Lotus’s and H&M are October’s top-performing advertisers in Thailand, each posting strong gains in Ad Awareness—the share of consumers who recall seeing a brand’s advertising in the past two ...