As countless books compete for readers' attention, book marketing is a critical component in the journey of a book from creation to consumption. So, how can authors best bridge their ideas and their ...

My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, but book marketer might be one of the ...

As we move into what one hopes will be the final stages of the pandemic, the accelerated shift toward online book purchasing looks set to continue—and with it, the intensified focus on digital ...

Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok. By Alexandra Alter Last summer, a book changed Kohn Glay’s life. A TikTok ad had ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...