AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% ...

While AI-powered search engines can deliver more relevant results, domain experts say brands need to be wary of harmful SEO tactics and opt for a good bot management system ...

Google’s Gemini app which was previously available only for Android users have forayed into iOS segment. Now iPhone users ...

Example- Google remembers what you searched last ... the emotional bond that many customers seek with their favorite brands. AI-driven interactions can sometimes feel impersonal or robotic ...

Brands and industries relying a lot on top of the funnel organic traffic to drive business outcomes could see a significant impact as Google will now leverage AI to answer questions directly in the ...