I’ve spent the past two years digging directly into the weeds of all things streaming and video ad tech. It’s messy in there, let me tell you. And next week, I get to lift the hood on the hottest ...

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Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

CTV Composer One of Many Solutions Innovid Offers to Empower Advertisers to Connect & Engage with Audiences as TV Moves to 100% Digital NEW YORK--(BUSINESS WIRE)-- Innovid (NYSE: CTV), an independent ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...