In the recent months, some clothing brands have taken the initiative to no longer photoshop their models. Now, beauty brands appear to be taking a hint from those campaigns' successes. CVS's beauty ...

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and ...

UPDATE: More than three years after CVS made the game-changing announcement that the retailer would no longer showcase any retouched beauty imagery in stores or otherwise, they have reached the goal ...

Add Yahoo as a preferred source to see more of our stories on Google. CVS Pharmacy announced that it will no longer digitally alter its in-house beauty ads beginning in April. It's a step we expect ...

In an effort to stop the propagation of unrealistic images that effect young girls, CVS is putting a stop to photoshop to their beauty ads. The pharmacy store chain made the announcement recently that ...

Jun. 30—The text from CVS informed the Vallejo resident that her diabetes medication was ready for pickup —a routine communication. Then she looked at the bottom of the text and saw the message: "Do ...

CVS Health Corp’s (NYSE:CVS) change to its beauty advertisements won’t be going into full effect until 2020. The CVS photoshopping ban isn’t actually a ban, but it is an effort that the company is ...