Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark debate.

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or more on ...