When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Like many premium electric rides, Cowboy's e-bikes make short commutes easier, especially those involving hills or a lot of stop-start traffic. Its latest bike is an attempt to address another ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

21st century cowboys aren’t riding around on horses. They’ve found ebikes instead. At least, that seems to be the hope of Belgian startup Cowboy, which is building a unique style of smart electronic ...

Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...