Some might believe that Steph Curry chased the bag over the name after officially signing with Li-Ning for the next decade, ...

The US basketball star has struck a 10-year agreement with the rising Chinese brand.

Stephen Curry’s “landmark” sneaker deal finally has a dollar figure. According to ESPN’s Shams Charania, Curry has agreed to ...

Entering the 2025-26 NBA season, no one would have expected Golden State Warriors guard Steph Curry to be the most discussed player in the sneaker world. However, Curry's abrupt split with Under ...

The search is over.

One of the biggest business stories in basketball has finally come to an end. According to ESPN’s Shams Charania, Golden ...

The NBA superstar calls the move "the partnership of a lifetime," aiming to expand his signature line across basketball, golf, and lifestyle markets globally.

The wait is over. After Stephen Curry split from his longtime shoe sponsor Under Armour in November (taking his Curry Brand shingle along with him), sneakerheads were left wondering where the ...

Golden State Warriors star Stephen Curry and Under Armor will debut a new shoe on Friday dedicated to women. It comes on International Women's Day and just a few months after a 9-year-old girl wrote ...

Steph Curry was a sneaker free agent for the 2024-25 NBA season. The Golden State Warriors guard, from April 13-28, will auction more than 70 pair of shoes he's worn throughout the season. Courtesy of ...

The agreement, which includes plans for sportswear and athleisure products, and stores across the United States and China, is ...

It does not look like Stephen Curry will sign with any franchise other than the Golden State Warriors anytime soon, but the Chef officially remains in sneaker free agency after cutting ties with Under ...