Unreliable customer data threatens your personalization and ROI. On Sept. 2, we'll discuss how to navigate data decay and build a high-trust measurement framework. The post The data trust crisis: Why ...

Authenticom Group today announced the next evolution of RecordRecharge that gives organizations greater visibility into customer data quality, direct access to data cleansing and enrichment services, ...

Delivering global data governance and compliance is crucial for financial institutions. Unfortunately, there are many in this sector that aren’t as rigorous at implementing it as effectively as they ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. This voice experience is generated by AI. Learn more. This voice ...

Hightouch's Agentic CDP rebrand and Databricks' CustomerLake entry are rewriting what a customer data platform even is.

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...