Delta Air Lines on Thursday announced plans to shift its fare structure, with new branding for its various tiers of ticket packages launching Thursday, for flights scheduled for Oct. 1 or later.

Delta Air Lines has uncorked a rebranding of all of its fare types — upending the Basic Economy/Main Cabin/Comfort Plus/etc. order that has dominated the big U.S. airlines for the last decade or so.

On Thursday, Delta Air Lines rolled out a rebrand for all of its “travel experiences.” Along with new names, customers booking flights for travel on or after October 1 will encounter a ...

Delta Air Lines is saying goodbye to basic economy — but don't worry, it's not actually going anywhere. The airline on Thursday announced a rebranding ... tickets, a strategy it hopes will ...

ExploreDelta employees celebrate payout of big profit sharing bonuses Smith said Delta’s strategy when she joined the airline “was misaligned with our culture,” focused on slashing expenses ...

On Thursday, Delta Airlines debuted an overhauled fare structure that will change the way travelers book flights, earn miles and qualify for free upgrades. In total, Delta fliers will see as many ...

Delta Air Lines is rebranding its ticket categories and nixing basic economy. The affordable tickets have been renamed Delta Main Basic. Delta says the changes will provide more choice and clarity ...

Delta Air Lines is rebranding its ticket categories and nixing ... it's focusing additional capacity on these more expensive tickets, a strategy it hopes will triumph over budget carriers.