Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...
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Evolving your GTM strategy: Shifting from channel to direct sales
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...
With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...
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