The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without ...

Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Opinions expressed by Entrepreneur contributors are their own. Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. This article is more than 10 years old. This is a record year for catalogs ...

At the brand’s New York flagship, Nordstrom has carved out a two-story section designed to carry mostly small giftable items ...

E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why this surprising trend? Per ERDM VoC research; Mail ...

Crosby said versions of the Marketplace Fairness Act passed by the Senate and the one being considered by the House already "contemplate a lot of these things." He said catalog companies already know ...

NorthPrint International laid off 30 employees on Nov. 19, according to a published report. The downsizing leaves the Grand Rapids, MN-based company with 34 workers. NorthPrint specializes in printing ...

In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. High impact direct mail, while out of vogue in the digital era, is ...

As the U.S. Postal Service increasingly promotes its new direct mail program, one group is trying to stop that mail from ever reaching your mailbox. If you’ve noticed an increase in junk mail lately, ...