Samsung TV Plus is getting a makeover with AI-powered personlization, smarter navigation, and a new user interface.

The engagement on Samsung TV Plus is less clear, though Brodsky says that his video service is working. “We actually do have the most time spent with TV plus of any app on the platform,” he says.

Samsung TV Plus has hit 88 million monthly active users, putting the free, ad-supported streaming and on-demand service on par with FAST and AVOD competitors Tubi, Roku and Pluto TV.