As "the official razor of school spirit," the brand is more than doubling its roster nationwide, bringing more fans a game-day-ready shave that scores big on value These handles aren't just riding the ...

Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its 2011 launch, the company has focused on men. Now, the brand is making its first ...

It’s been about four years since the phrase “dad bod” entered our cultural lexicon, but Dollar Shave Club is bringing it back just in time for Father’s Day to give a shoutout to all the dads in the ...

Back in 2012, Dollar Shave Club debuted with one of the most memorable ads of the decade, if not the century: a direct-to-camera address by real-life co-founder Michael Dubin as he walked through a ...

Dollar Shave Club being able to drive awareness, buzz and purchase consideration with "Get Ready" suggests the DTC marketer's messaging strategy focused on inclusivity is resonating with consumers.

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.

Other brands take an ethereal approach to women’s shaving. Not Dollar Shave Club. “Dollar Shave Club has entered the women’s grooming market with razors, handles, and shaving products with the ethos ...

Dollar Shave Club announced the acquisition of Truly Beauty, marking the shaving and grooming company’s first acquisition and expanding its strategy into a broader multi-brand personal care platform.

Unilever’s latest move comes about seven years after it acquired the buzzy DTC startup. “This marks another step in our journey to transition our portfolio towards core strategic growth areas,” Fabian ...

Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful ...

Think of it as Dollar Shave Club 2.0. Over the last two years, the company has transformed from a monthly razor subscription service to a one stop shop for men, offering a line of toiletries as well ...

Add Yahoo as a preferred source to see more of our stories on Google. With a shaving subscription, you get top-quality blades and shaving materials delivered straight to your door. No more forgetting ...