Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

Content must focus on user intent rather than just keywords. Natural language processing (NLP) is crucial for ranking in AI search engines. Regular content updates are essential for maintaining ...

Search has always been about connecting people with answers. For years, businesses relied on search engine optimization (SEO) to rank higher in Google’s traditional results. More recently, ask engine ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Crystal Carter and Jen Cornwell tackled AI search from opposite angles at SMX Advanced. Together, they reveal why most strategies stall at the org level. Following the conference, I emailed both ...