From a modest indie horror game to a multi-platform entertainment franchise, Poppy Playtime and its enigmatic mascot Huggy Wuggy are rewriting the rules of transmedia success.

Huggy Wuggy Arguably the mascot of the franchise at this point, Experiment 1170, or Huggy Wuggy, is not only the first toy we meet during our adventures through the Playtime Co. factory but also ...

Huggy Wuggy is a video game character that some schools are concerned could be used to scare children. Safety experts urge caution about online content for kids.

A poll of over 150K fans on The Game Theorists YouTube channel seeks to answer the question, would Huggy Wuggy or Freddy Fazbear win in a fight?