BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at the Fender Mod Shop, you can now make some huge savings of up to $400 on designing your dream guitar ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

As a guitar player for more than 50 years, Andy Mooney leaped at the chance to take the helm of the legendary Fender Musical Instruments Corp. Setting the standard of guitar innovation with ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...