Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to focus and evolve their digital offerings. And it makes sense why: that initial investment ...

Buying new clothes — or more specifically, trying them on — can be a traumatising experience. You might have spent hours scouring the shops, curating the perfect selection of pieces. But once you ...

With fitting rooms still temporarily closed across its stores, H&M is looking to dive deeper into the virtual realm to offer its shoppers an alternative in-store experience. H&Mbeyond., the Swedish ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...

What if consumers could virtually try on clothes and purchase them on their smartphones? Zeekit is making this a reality with new features in its virtual fitting room app. The augmented reality ...

The Walmart iPhone app now has Be Your Own Model, an AI-powered virtual fitting room with thousands of outfits. Walmart added Be Your Own Model to its iPhone application. The goal is to bring the ...

River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping UK fashion retailer River Island knows the value of its stores’ ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. At first glance, Amazon’s latest foray into the physical world ...

Amazon is launching an apparel store, called Amazon Style, the company announced Thursday. The first location, based in the Los Angeles suburb of Glendale, California, will open later this year.