If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired ...

Some L.O.L. Surprise! dolls are designed to change colors when they are dipped in water. In addition to clothes, accessories, and hair changing colors, designs on the doll's body can also appear ...

MGA Entertainment, the company that makes L.O.L Surprise! dolls, is finally responding to a rash of viral videos that swept through the internet this week demonstrating how some of its dolls ...

THERE’S just under three weeks to go until the big day, and many parents are sure to find the LOL Surprise House on their little one’s wish list. But at £250 a pop, thrifty mums are making ...

Toy whiz Isaac Larian tapped into the unboxing phenomenon that is sweeping YouTube with the hottest new craze in the collectible doll world with L.O.L. Surprise! As of March, these dolls ranked No ...

L.O.L. Surprise! dolls are a fusion of toy trends that have dominated the decade. Specifically, they’ve risen to fame because of the toy’s remarkable ability to mimic a YouTube unboxing video IRL.

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.