Guidelines For GIFs And Fair Use While the legal implications of GIFs are still being debated, I bet you’re wondering what this means for brands looking to use GIFs in their content marketing.

When fans share GIFs and publish fan fiction about a favourite film or character, they add value and should be encouraged, not punished for copyright infringement.

Apparently, whatever VanArendonk had posted for The Mandalorian was no longer useful because Disney had all the Baby Yoda GIFs stricken from GIF collection/creation site Giphy.