This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.

See why "Sleepy Girl" makeup is shaping New York Fashion Week makeup trends and transforming the fresh face makeup aesthetic.

The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

We may receive a portion of sales if you purchase a product through a link in this article. Last summer, the girlies were all obsessed with red-tinted “strawberry girl” glam looks (thanks, in large ...

ICYMI: The girlies are obsessed with attaching adorable trend names to their monochromatic glam aesthetics. “Cinnamon spice girl” makeup, for one, is centered on warm and earthy pigments, like red or ...