What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. Google launched Performance Max for Marketplaces to let sellers advertise marketplace products ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.