Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in ...

Compare that to Pepsi's tone-deaf ad, in which protesters called for "world peace" and mindlessly smiled in the face of riot cops. Heineken's ad was the work of agency Publicis London. Patrick ...

Iconic beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting ...

In the data age, the challenge for marketers is finding the balance between big data scale and precision relevance, according to Anuraag Trikha, global brand director at The Heineken Company. “The ...

Global beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting and memorable experiences for football fans and consumers alike ...