Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in ...

Iconic beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting ...

Global beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting and memorable experiences for football fans and consumers alike ...

China-based Jingdong becomes the prestigious UEFA Champions League soccer competition’s official e-commerce innovation partner.

A big event. An even bigger problem for Heineken.